mutual respect and total honesty.If there was a McConnell Marketing handbook, our values would be written on the inside front cover. These values are best conveyed as "rights" to which our clients are entitled. Therefore, our clients have the right to:
• receive a fair, accurate project quote before any billable work is done. McConnell Marketing bills nothing that hasn’t been approved in advance by the client.
• be spared the time it takes to teach its “marketing partner” about the hospitality industry. Hotel clients represent more than 90% of our annual billings.
• request our presence at any relevant meeting without being billed for meeting time.
• pick up the phone and ask for advice at any time and not be billed for it. We’ve never kept stopwatches near our phones, and never will.
• present a marketing challenge and expect us to propose reasonable solutions. It’s perfectly okay to call and say, “I’ve got a problem here... any ideas?”
• expect agreed-upon deadlines to be met. Our clients should never be embarrassed to call us with a seemingly impossible deadline. And if we can’t make it, we’ll tell you right away.
• be provided with service as if they were right next door to our own offices, even if they are located halfway across the country.
• a marketing strategy which minimizes duplication when dealing with multi-property accounts. The wheel has already been invented once.
• have corporate franchise graphic standards (where applicable) honored... while still preserving each individual property’s personality and adapting to the local market.
• hold us responsible for all agreed upon terms. The only finger pointing we do is at ourselves.
• a relationship based on trust, and a belief that work—no matter how challenging—should be fun.
