Suite Brochure

(English and Arabic versions)

The St. Regis Washington, D.C.

objective

Communicate the features and benefits of the property's suites to an Arabic-speaking audience.

description

McConnell Marketing converted the existing Suite Brochure to an Arabic-language version using a third-party service. We printed them simultaneously so "additional version" costs were minimal.

outcome

The St. Regis Washington, D.C. was able to overcome the language barrier and target an important market through print. Hotel executives proudly took these pieces with them while traveling overseas.