eBrochure

Sheraton Bellevue, Washington

objective

Effectively communicate the features and benefits of the Sheraton Bellevue via e-mail.

description

McConnell Marketing created an interactive eBrochure using elements from the existing property brochure. This allowed members of the hotel sales staff to send a link to the brochure instead of sending an attachment, steamlining the process and eliminating large, difficult to send and download e-mails.

We also designed a .gif to promote the eBrochure for consistent use in the sales team's e-mail signatures.

outcome

The interactive brochure allows prospective guests to vitrually peruse the property, then click through to the web site and book rooms, allowing them to act with no obstacles to action and creating a seamless reservation experience.